Instacart / Summer Like It’s 1999 / 360

For the summer of 2025, Instacart brought back everything great about 1999. The snacks. The right way to eat those snacks. And the incredibly low prices we paid for those snacks : 47.2% lower, to be specific.

↳ Press: Ad Age / Delish / Little Black Book / Marketing Dive / Parade / Shots

People loved the campaign, including the band Third Eye Blind. They literally said, “we think these commercials are better than our original music videos.”

But what they said next was even crazier. They said, “would you us want to throw a free concert for our fans and your customers?” Obviously, we said “yes.”

↳ Key Campaign Results

16.8% increase in GTV YoY / $3.6m in revenue from CPG partners / 1k screaming fans

/ Made by Louie Spivak [GCD] + Chad Ford [GCD] + Anju Purushot [EP] + Taylor Erin [ECD] at Instacart / Directed by Guy Shelmerdine at SMUGGLER / Edited by Andy McGraw at Cartel / Music by Third Eye Blind /

For the summer of 2025, Instacart brought back everything great about 1999. The snacks. The right way to eat those snacks. And the incredibly low prices we paid for those snacks : 47.2% lower, to be specific.

People loved the campaign, including the band Third Eye Blind. They literally said, “we think these commercials are better than our original music videos.”

But what they said next was even crazier. They said, “would you us want to throw a free concert for our fans and your customers?” Obviously, we said “yes.”

16.8% increase in GTV YoY / $3.6m in revenue from CPG partners / 1k screaming fans

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