‘Benanas’ by
Spike Jonze
Instacart is bananas about getting your groceries just how you like. So bananas that we made a new feature called the banana preference picker and a Super Bowl commercial with Ben Stiller and Benson Boone to launch it.
↳ INSTACART ↳ SUPER BOWL
↳ SELECT PRESS:
ADWEEK
/
Billboard
/
People
/
TODAY
/
USA Today
/
Variety
/
ADWEEK / Billboard / People / TODAY / USA Today / Variety /
[MAIN FILM]
[TEASERS]
Before releasing the main spot, we wanted to seed the lyrics, and our main message, into the ears of our audience. These teasers did that.
They introduced the world to the duo, Benissimo, and the fact that Instacart now lets you choose your bananas, from green to extra ripe.
[TEASER 01]
[TEASER 02]
[RESULTS]
22B
total impressions
1m+
bananas chosen in 30 days
36
industry awards
[SOCIAL REACTION]
[CREDITS]
Louie Spivak
GCD @ Instacart
Chad Ford
GCD @ Instacart
Taylor Erin
ECD @ Instacart
Anju Purushot
EP @ Instacart
Spike Jonze
Director
Jeff Buchanan
Editor @ Final Cut
Nathan Lawlor
Writer