Zaxbys / Guy on a Buffalo Wing / 360

Who says you can’t make a two-and-half-minute long music video based on an early 2000s viral YouTube video that features a mustached man riding an animatronic buffalo wing all just to sell a new hot wing sauce?

↳ Press: ADWEEK / Ad Age / Ads of the World / Little Black Book / Muse by Clio / Shots

For the campaign to really work, we knew we needed turns fans of the original series into a network of microinfluencers who could help spread this new epsiode around.

So instead of dropping the video without any warning, we released four trailers. They introduced our main character and built anticipation for the big release.

↳ Key Campaign Results

200,000+ views in under 3 hrs / Top earning product launch / 0 buffaloes harmed

/ Made by Louie Spivak [CW] + Caitlin Smichowski [AD] + Silver Cueller III [CD] + Jeff Benjamin [CCO] at Tombras / Directed by Kiran Koshy at Raucous Content /

Who says you can’t make a two-and-half-minute long music video based on an early 2000s viral YouTube video that features a mustached man riding an animatronic buffalo wing all just to sell a new hot wing sauce?

For the campaign to really work, we knew we needed turns fans of the original series into a network of microinfluencers who could help spread this new epsiode around.

So instead of dropping the video without any warning, we released four trailers. They introduced our main character and built anticipation for the big release.

200,000+ views in under 3 hrs / Top earning product launch / 0 buffaloes harmed

‘Benanas’ by Spike Jonze

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