Instacart x Love Island / Meet ‘Carl’ / 360

At the start of season 7, a hot new bombshell Instacart shopper entered the Love Island villa. And, yeah, he brought the goods. We introduced the world to ‘Carl’ right as the show was introducing the new cast.

↳ Press: ADWEEK / E! Online / People

↳ Key Campaign Results

$3.1 million in incremental GTV YoY / 599% increase in orders from Peacock+ users

/ Made by Louie Spivak [GCD], Chad Ford [GCD], Steven Soto [EP], Ellie Clark [CW] and Taylor Erin [ECD] at Instacart / Directed & Edited by Ryan Sage at Peacock /

At the start of season 7, a hot new bombshell Instacart shopper entered the Love Island villa. And, yeah, he brought the goods. We introduced the world to ‘Carl’ right as the show was introducing the new cast.

$3.1 million in incremental GTV YoY / 599% increase in orders from Peacock+ users

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