Frito-Lay / Solar Eclipse SunChips / Stunt
On April 8, 2024, the sun completely eclipsed the moon for exactly 4 minutes and 27 seconds. At the exact moment for the exact same amount of time, SunChips released two very limited-edition flavors.
↳ Press: Ad Age / Food & Wine / Forbes / FOX News / Space.com / The Today Show / USA Today
The Solar Eclipse chips were technically on-sale for the full 4 minutes and 27 seconds. But, to our shock, they sold out a lot faster than that. Like in under a minute.
Some people kept the chips as momentos. Others opened their bags immediately. While other more enterprising folks listed theirs on eBay for literally hundreds of dollars.
↳ Key Campaign Results
Sold out in 42 seconds / 3.8b total impressions / 2 new incredibly delicious flavors
/ Made by Louie Spivak [ACD], Darcy McNair [CD], Carter Halvorsen [CW], Gwynie Bahr [AD], Jesse Moen [AD] and Avi Baliga [ECD] at Tombras / Produced by Visual Country /