Instacart / The Stress Baster / Stunt

Coping with the stress of holiday hosting is all about having the right tools. So, with the help from Chloe Fineman of Saturday Night Live, Instacart introduced the world to the first-ever turkey-basting stress-erasing cooking utensil.

Hosting anxiety affects everyone, so we knew that the product would sell out – it did – which would leave lots of hosts without the support they so desperately need.

So, we also filmed Chloe sharing a few words of encouragement, mantras really. It was our simple way of telling hosts that no matter what, yule be fine, man.

↳ Key Campaign Results

Sold out in under 5 minutes / 2.3b total impressions / 100s of turkeys basted

/ Made by Louie Spivak [CD], Kyle Lynah [CD], Kara Bello [EP] and Heather McTavish [ECD] at VIRTUE Worldwide / Directed by Alexandra Gavillet / Edited by Jonah Oskow /

Coping with the stress of holiday hosting is all about having the right tools. So, with the help from Chloe Fineman of Saturday Night Live, Instacart introduced the world to the first-ever turkey-basting stress-erasing cooking utensil.

Hosting anxiety affects everyone, so we knew that the product would sell out – it did – which would leave lots of hosts without the support they so desperately need.

So, we also filmed Chloe sharing a few words of encouragement, mantras really. It was our simple way of telling hosts that no matter what, yule be fine, man.

Sold out in under 5 minutes / 2.3b total impressions / 100s of turkeys basted

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